Over the past decade, I’ve worked with and for too many clients who wanted to run successful content marketing campaigns.
While startups, brands, and influencers have millions of great ideas on what topics to write about, most of them had no sustainable content marketing strategy that would set them up for long-term success.
There are hundreds, if not thousands, of content marketing agencies and freelancers out there, but it’s almost impossible to vet the right ones, especially if you’re just getting your feet wet.
In this post, I’m going to cover our philosophy on what content marketing success looks like and how we can help you achieve it.
The first expectation we put forth is clear: we’re not a full-service agency. We want to make sure we’re both the right fit for you and you are the right fit for us.
We’re seasoned content marketing experts focused on driving results for your business through mindful copywriting coupled with SEO expertise. That means we focus on one high-quality project at a time that’s going to drive 20x results.
Why We Only Sign on 10 Clients a Year
We’ve made the mindful decision to stay close to the ground by limiting our client base to just ten clients a year. Our limited client base ensures we’re delivering results through high-quality writing, support, and expertise our clients require to be successful.
Our primary goal is to deliver premium and high-impact pieces that deliver tangible business results.
What Does Successful Content Look Like to Us?
Before we publish any piece of content, we make sure we meet the following criteria.
- Focused. Is the topic thoroughly researched? Are you staying on-topic and leaving no question unanswered?
- On-Brand. Does this piece of content match the tonality and voice of your brand?
- SEO-Optimized. Are you targeting the right keywords? Does this post have the quality you need to rank first in the search rankings?
- Easy to Read. Does your piece of content create an easy reading experience?
Our 5-Step Process
Curious about how we work? Here's our simple 5-step process.
Step 1: Introductions
This is an opportunity for us to get to know you and for us to show you how we work. We’re super curious about your industry, your brand, your pains, and what determines your success.
Step 2: Content Audit
Then it’s time for us to take a look at your website to see what we’re working with. This step is where we perform keyword research and make sure that the topics we want to write about can rank and also make sense for your niche.
Step 3: Content Strategy
After we’ve done so, we propose a detailed content strategy that makes sense for your niche and budget.
Step 4: Content Content Content
Then we get to the fun part. We do our research, and make sure the content we send you follows our four criteria of content success.
Step 5: Rinse & Repeat!
We conduct post-mortem to make sure we're properly tracking your results. Then it's off to our next project!
Ready to Work With Us?
We're excited about the amazing things we'll do together. Schedule a time to chat with us today!